Saturday, December 07, 2013
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Click here for more about Anti-Drug Media Campaign.
The Super Bowl will once again feature the waste of millions of dollars in the form of ONDCP's proven ineffective advertisements. On January, 24, 2008 Advertising Age ("White House takes new tack in drug war") reported that 'The spot is part of a 12-week multimedia campaign that for the first time switches the focus from teens to their parents, and delivers a loud warning that it's no longer just illegal drugs that put teens at risk."
According to Advertising Age, "The $14 million push, which will get $28 million in airtime, was produced by Interpublic Group of Cos. DraftFCB for the Partnership for a Drug-Free America. Newspaper ads and a second TV ad will follow, and the drug office is also buying ads on bags used by pharmacists to dispense prescription drugs. Only $60 million was authorized by Congress this year, less than half of the $130 million requested and less than a third of the spending in the campaign's early days. The cuts led the drug office to suspend a second campaign aimed at parents and influencers and to concentrate on teens."
AdAge noted that "National ads are about marijuana and other illegal drugs; an anti-methamphetamine campaign also runs in some markets. In one of the most controversial spots, which ran five months after the Sept. 11, 2001 terrorist attack, an ad showed a shopping list that includes an AK-47 rifle. 'Where do terrorists get their money' asked the voice-over. 'If you buy drugs, some of it might come from you."